Via a multimedia campaign (public address announcements at Griffins games, a mailing to all season ticket holders, Griff Notes e-mail notices, web site promotion and radio broadcast mentions) the Griffins and Advance Auto Parts encourage fans to nominate a person for the Advance Auto Parts Best Part of the Year, a.k.a. the "Fan of the Year."
Applications for fans to nominate individuals will be available on the Griffins' official web site www.griffinshockey.com and at the Guest Services booth at all Griffins home games. Completed applications can be mailed in, dropped off at a Griffins game or sent via e-mail. Out of the completed applications, two (2) fans will be selected as the monthly (November - March) winners and featured on the Griffins website, in a specially designed Advance Auto Parts Best Part of the Year section, complete with Advance Auto Parts logo presence and link to the Advance Auto Parts web site.
The first week of April will then feature the ten (10) monthly winners as finalists. Fans will have the opportunity to select the Advance Auto Parts Best Part of the Year through website voting.
The winner will be announced prior to the second-to-last home game of the season during an on-ice presentation with a representative of Advance Auto Parts and the Griffins. The winner will also be featured that night during a live radio interview and on the Griffins' web site. A prize package will be provided by Advance Auto Parts. All finalists will receive a specially designed t-shirt featuring the program's tag line - "Best Part of the Grand Rapids Griffins."